India Trade Monitor

Exports, imports and the trade balance, from official Government of India data

FY25–26Data through FY25–26 · provisional
All trade dataIndia’s consumer brands

The brands India buys. What is actually made here?

A growing consumer-brand index: phones, two-wheelers and cars, with market share separated from the much harder question of model-level domestic value addition.

A country on two wheels

India sold 2.17 crore two-wheelers and 46.43 lakh passenger vehicles in FY2025–26. Two-wheelers are nearly five times the category by sales.

2.17 cr

two-wheelers sold

FY2025–26

46.43L

passenger vehicles sold

FY2025–26

51.8L

two-wheelers exported

FY2025–26

9.05L

passenger vehicles exported

FY2025–26

The brands people choose

Three categories. One honest comparison.

Phone share is Q1 2025 shipment data. Vehicle charts are FADA FY2024–25 retail registrations. Their periods and measures differ, so they should not be added together or read as one consumer-spending ranking.

Smartphones

Q1 2025 shipment share

Full phone brief

Vivo

Includes iQOO

22%

Samsung

17%

OPPO

15%

Xiaomi

Includes POCO

13%

realme

11%

Two-wheelers

FY2024–25 retail registrations

Hero MotoCorp

28.84%

54.5L retail

Honda

25.37%

47.9L retail

TVS

17.49%

33.0L retail

Bajaj

11.41%

21.5L retail

Suzuki

5.2%

9.8L retail

Royal Enfield

4.47%

8.4L retail

Passenger vehicles

FY2024–25 retail registrations

Maruti Suzuki

40.25%

16.7L retail

Hyundai

13.46%

5.6L retail

Tata Motors

12.9%

5.4L retail

Mahindra

12.34%

5.1L retail

Toyota

6.64%

2.8L retail

Kia

5.82%

2.4L retail

A brand is not a localisation score.

A local factory proves that some production happens in India. It does not establish the domestic content of every model. Engines, gearboxes, batteries, motors, power electronics and chips have different supply chains.

What we can verify next

The PLI-Auto scheme requires at least 50% domestic value addition only for eligible advanced-auto products and certified variants. We will add that evidence model by model—not assign it to an entire brand.

PIB, PLI-Auto localisation update