India Trade Monitor

Exports, imports and the trade balance, from official Government of India data

FY25–26Data through FY25–26 · provisional
India’s consumer brands · first brief

Your next phone may be made here. Its value chain is not yet fully Indian.

A clear look at India’s biggest phone brands: who sells the most, whose India manufacturing is documented, and where public data still cannot tell us enough.

The important distinction

“Made in India” can mean final assembly, locally sourced parts, or domestic value addition. They are different measures. This page only labels what each source supports.

99.2%

of phones sold made locally

Government estimate, February 2025

PIB

18–20%

electronics domestic value addition

Sector estimate — not a phone or brand measure

PIB

₹5.45L cr

mobile phone production

FY2024–25

PIB

300+

operational mobile factories

Government count, February 2025

PIB
The brands people buy

Market leaders, with the manufacturing record beside them

The figures show India smartphone shipment share in Q1 2025. They measure demand, not where each handset or component was made.

Brand

Shipment share

India manufacturing evidence

Status

Vivo

Includes iQOO

Shipment share

22%

India manufacturing evidence

Vivo reports production facilities in India.

Company disclosure

Samsung

Shipment share

17%

India manufacturing evidence

Samsung says its Noida factory manufactures smartphones for India and export markets.

Company disclosure

OPPO

Shipment share

15%

India manufacturing evidence

OPPO describes a Noida operation with assembly and SMT capability.

Company disclosure

Xiaomi

Includes POCO

Shipment share

13%

India manufacturing evidence

Brand-specific factory and value-add evidence is being researched for this brief.

Research needed

realme

Shipment share

11%

India manufacturing evidence

Brand-specific factory and value-add evidence is being researched for this brief.

Research needed

Market-share source: Counterpoint Research, historical India quarterly market-share table. Company disclosures establish a reported India operation; they do not establish a brand-wide local-value-add percentage.

Looking for bikes and cars? See the full consumer brands hub →

Assembly is the start, not the finish line.

Government reporting says the industry is expanding beyond final assembly into PCBAs, batteries, camera and display modules, and enclosures. It does not publish a comparable phone-brand value-add percentage, so this brief does not invent one.

What we will add next

Model-level factory evidence, supplier/component mapping, and sourced value-add estimates — only where a public source supports them. Then we will apply the same template to the everyday products Indians buy most.